Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.

The Ill Manors campaign allowed people and audiences to interact with the Director Ben Drew and feel like the way part of the film and story. The campaign consist of people tweeting out phrases that anwsered how Plan B's music was relateable to the real world and the lyrics behind it. Plan B's intention was to make people think of the untold truths of the youth in the London and from this marketing strategy, people had to think deeply about the meaning behind everything that was mentioned. In my opinion in terms of members of the public seeing the projected messages it seems like due to the graffiti text it was difficult for people to read.

How does the Ill Manors Tag London campaign help to promote the film

The Ill Manors Tag London campaign helps to promote the film as it is automatically generating free word of mouth around London from passers by who see the projected hashtag and find this interesting and therefore want to interact with it in the hope that their tweet will make it on the campaign page. Furthermore, the campaign is an effective strategy to market the film as instead of showing the trailer of putting up a film poster, instead the film is using public opinions to present to the general public how they feel about the motion picture.

What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

The synergy is in this campaign is between word of mouth, social media and the film itself. This is because the Tag London campaign wanted to ensure that this low budget feature film reached a wider audience and demographic of young people but also the middle and working class as it was important to Ben Drew to get his message cross to the public that the government is not doing anything about young kids who are troubled. This links to Ben Drew's interview on Jonathan Ross Show where he explained this whole situation to the nation. Drew did this in other television shows also but this one was important as it appeals to a range of audiences.

Why might user-generated campaigns like this be more successful than traditional media campaigns?
User generated campaigns give more interaction to the viewers as they are able to give their own opinions on all aspects of the film such as the actors, behind the scenes process, Ben Drew's intention and the use of his music in the film. Both mainstreamers are able to discuss these things but also critics and highs status celebrities. This gives everyone an equal chance to interact in contrast to traditional methods of marketing such as TV Spots where it is a one way marketing technique.

Examples of Tweets:

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

SOUNDS LIKE THE TRUTH #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

#ILLMANORS INCLUSION NOT EXCLUSION.

Most of these appeal to most likely middle class and mainstreamers as they link to Britain and David Cameron which the younger generation don't really care about.